Move aged units off your lot faster
Every day a unit sits, it eats floor plan and margin. Most aged units are not bad cars. They are cars the right buyer never saw.
Why units age
Aged units are usually unseen units.
A unit rarely sits because it is the wrong car. It sits because the right buyer never saw it. When your Facebook catalog is missing part of your inventory, the cars that fall out are often the ones that have been on the lot longest: a photo short, a missing mileage field, a price that never synced.
We audit dealer catalogs every week, and most carry only 40 to 70 percent of live inventory. Some of your aged units may never have been in front of a single shopper on Facebook or Instagram, no matter what you spend.
- Photo problems such as image size or too few photos
- Missing required fields such as mileage or condition
- A price of zero or a VIN that fails validation
Every unit in market
Put every aged unit in an inventory ad.
An inventory ad advertises one specific car, with your photos, your price, and your stock number.
Built from your feed
Every live unit gets an ad
Your inventory feed becomes a catalog, and every unit becomes its own ad on Facebook and Instagram. The same feed runs Google Vehicle Listing Ads, so your aged units stop hiding.
Priced right
Price drops show up on their own
When you reprice a unit that has sat too long, the ad follows the feed, so the shopper sees the number on your website, not last month's number.
Always current
Sold units come down the same day
You stop paying to advertise a car you no longer have, and new arrivals typically go live within 24 hours. See how catalog ads are built.
Local buyers
Reach local buyers who are already shopping.
A boosted post asks everyone near you to look at your dealership. An inventory ad shows a shopper the specific truck or SUV they have been browsing, because Meta matches vehicles to people based on what they have looked at. The shopper who clicks your aged unit already picked it.
You can also split the catalog and run a campaign on just your aged units, so the budget pushes the cars you most need to move instead of spreading evenly across the lot.
Real leads only
Work only the leads that are real.
Moving aged metal is a speed game, and junk leads slow your BDC down. Every lead DealerDrive delivers is scored from 0 to 100 before your team sees the name, so the buyer asking about your aged unit gets called first, not after a morning of burner numbers.
- Scored on arrival, typically in under one second
- Delivered by ADF into the CRM your BDC already works
- Low scores held back, never deleted, with the reason attached
Frequently asked questions
What counts as aged inventory?
There is no single industry line. Each store sets its own, based on its turn goal and what a unit costs to hold. Wherever you draw it, the pattern is the same: the longer a unit sits, the more it costs you and the more the price has to give.
Can I push only my aged units?
Yes. Your catalog can be split into sets, so a campaign can run on just your aged units, or give them a bigger share of the budget, while the rest of the lot stays in market. Your daily budget cap stays exactly where you set it.
How fast do new prices show in the ads?
Price changes ride the same feed sync as everything else, so when you reprice a unit on your website, the ad follows automatically. New arrivals typically go live within 24 hours, and sold units come down the same day.
What to read next
Want to see it running?
Fifteen minutes, a live dashboard, and another dealer's real numbers with the names removed.