How we score a lead 0 to 100.
Lead scoring for car dealers, done in the open: four signal families, published weights, and a model retuned every month against your own closed deals.
Try the model.
Change any input and the score recalculates using the published starting weights.
Score 100 out of 100. Delivered to your CRM.
Move through the options to see how a lead is graded. This uses the published starting weights, before the monthly retune against your own closed deals.
Lead feed, today
LiveSelect a lead to see why it scored the way it did.
Verified mobile line active 6 years. Read the vehicle page for 4 minutes and typed every field. Established email domain. Home address 8 miles from the rooftop on a single device.
Verified mobile. Started a trade-in estimate before submitting. Free email domain with a valid mail server. Twenty two miles out, which is normal for this market.
VOIP line, which is common for real buyers using a work number but also common for junk. Filled the form in 11 seconds. Located outside the usual draw area. Worth a call, but not first.
Disposable email domain with no mail server. Every field pasted in under 3 seconds. Request came from a datacenter IP address, not a consumer connection.
Scored in under 1 secondDelivered by ADF
Why each signal is weighted the way it is.
- Phone reputation, 35 percent. A burner or VOIP line is the clearest sign nobody will answer. Line age matters as much as line type, since a prepaid number activated yesterday behaves nothing like a ten year old mobile.
- Form behavior, 28 percent. Time on form, paste detection, field corrections, and how far the visitor scrolled the vehicle page before submitting. A person shopping a truck behaves nothing like a script filling fields in 900 milliseconds.
- Email domain, 22 percent. Disposable domains flagged, MX records checked, role addresses weighted down. Free consumer domains are completely normal and are never penalized.
- Geography and device, 15 percent. Distance from the rooftop, datacenter and proxy detection, and device consistency. Distance alone never disqualifies a lead, because real buyers travel for the right car.
What the score buckets mean.
| Score | What it means | What happens |
|---|---|---|
| 80 to 100 | Verified mobile, strong intent behavior, in market | Delivered to CRM, work these first |
| 45 to 79 | Mixed signals, still worth a call | Delivered to CRM, work second |
| Below 45 | Burner or VOIP line, disposable email, or script behavior | Held out of the queue, visible in dashboard |
The cut line is a setting, not a rule we impose. If your BDC has capacity and wants everything, set the threshold to zero and use the score purely for sorting.
Lead scoring for car dealers that gets better every month.
Every month we take your closed deals and run them back against the scores those leads received. If leads in the 60s close at the same rate as leads in the 80s, the weights are wrong for your market and we change them. This is the part most lead scoring tools skip, and it is why a score means something different in a metro market than it does in a rural one.
- Month one runs on the published starting weights while we collect baseline data
- Month two onward uses weights fitted to your own sale through rate by score bucket
- Manual corrections count. A car sold to someone the model held back feeds the next retune
Frequently asked questions
Is the lead score a black box?
No. Every score breaks down into four signal families with published weights, and your monthly review shows the score distribution and the sale through rate for each bucket. You can see why any individual lead scored the way it did.
Can I change the threshold for what reaches my BDC?
Yes. The threshold is yours to set and you can change it at any time. Some stores work every lead above 45, others hold everything under 70. We recommend a starting point based on your first month of data.
Does the model learn from my store specifically?
Yes. The weights are retuned monthly against your actual sale through rate, so the score reflects what converts at your rooftop rather than an industry average.
What happens if a good lead scores low?
It stays visible in your dashboard with the reason attached, so you can call it anyway and tell us. Those corrections feed the monthly retune. Nothing is deleted.
Does scoring slow down lead delivery?
No. Scoring completes in under one second, which is faster than the delay in most CRM integrations. The lead reaches your CRM sooner than it would through a manual handoff.
See your own score distribution.
We can run a sample of your last 30 days of leads through the model and show you what would have been held back.