Your cars.
Their next move.
DealerDrive runs Facebook ads for car dealers. It turns every car on your lot into an ad across Facebook, Instagram, and Google, scores each lead from 0 to 100 with AI, and sends only the real buyers to your CRM.
$499 per rooftop per month. No setup fee. Month to month.
The problem
Your ad spend is fine.
Your lead pipe is broken.
Most stores are not losing money on media rates. They lose it in the three feet between the ad click and the CRM record.
| Contact | Vehicle interest | Status |
|---|
Wasted hours
Junk leads eat the BDC day
Burner numbers, disposable emails, and bot fills sit in the same queue as real buyers. Your team works the list from the top and burns the morning on people who were never going to buy a car.
| Lead | Reached the CRM | Delay |
|---|
Lost speed
Leads get typed in by hand
Lead ads land in a spreadsheet, someone re-keys them into the CRM hours later, and follow up speed, the one metric that reliably moves close rate, quietly collapses.
| Stock ID | Vehicle | In catalog |
|---|
Hidden inventory
Half your catalog is missing
We audit dealer catalogs every week. Most carry only 40 to 70 percent of live inventory, so the units sitting longest on the lot are the ones no shopper ever sees.
How it works
Catalog. Score. Deliver.
A buyer scrolls Instagram, sees one of your cars at your exact price with your exact stock number, and fills the form. Time from submit to a scored record in your CRM: under one second.
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1Catalog ads launch
Every car becomes an ad
Each unit in your feed turns into a Facebook, Instagram, and Google Vehicle Listing Ad at your real price with your real stock number. Auto built, auto priced, auto updated.
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2AI scores the lead
One number, four signals
Phone reputation, form behavior, email domain, and location are weighted into a single score from 0 to 100 before your BDC ever sees the name.
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3Buyers land in your CRM
Scored, not re-typed
Universal ADF push into the system your team already opens every morning, with the score sitting on the record so the best call is the one at the top.
How leads flow
From every channel.
Into your CRM. In seconds.
Every Facebook, Google, TikTok, web, SMS, or phone lead gets scored, filtered, and converted to universal ADF. Lands in whichever CRM you already use.
Lead sources
- TikTok
- Web
- SMS
- Phone
Incoming lead
Marcus Johnson
2021 Silverado · trade in
Converted to
<ADF / XML>
Universal. Every CRM speaks it.
Your CRM
- ViVinSolutions
- DSDealerSocket
- CDCDK Global
- R&RReynolds
- ElElead
- TkTekion
Plus 20 more over universal ADF
Watch · 14 seconds
Facebook ads for car dealers,
set up in six clicks. No Ads Manager.
Connect the feed, pick the account, set a cap, go live. The whole run through the real wizard, start to finish.
Your Inventory
Facebook uses your vehicle inventory to build dynamic ads. Every vehicle gets its own ad automatically.
Choose your ad account
DealerDrive will run campaigns under this account.
Pixel auto detected · 1493028679047760
Campaign objective
Choose what you want your ads to accomplish.
Collect buyer leads inside Facebook. No website needed.
Cost per lead$15 to $25
Conversion8 to 15 percent
SetupSimple
Send shoppers to vehicle pages. Needs a mobile ready site.
Cost per lead$35 to $60
Conversion2 to 5 percent
SetupModerate
Set your daily budget
A hard cap. Your ad account will never spend past it.
Daily cap$150/day
Projected about 120 leads over the next 30 days
You are live.
Campaign launched · 9 seconds since you started this wizard.
Live nowcampaign_120240302447980619
DS_Leads_Full_Catalog
124vehicles in ad
$150daily cap
FB + IGplacements
Explore
Explore what matters to your dealership.
Pick the part of the system you have questions about. Each one opens a live sample view you can click through before you read the full page.
How it works
From inventory to a conversation.
Follow the setup, the campaign launch, and the CRM handoff. See what the first month looks like.
See how it works| Lead | Reached the CRM | Delay |
|---|
Catalog ads
Give every vehicle a chance to be seen.
Every live unit becomes a VIN level ad on Facebook, Instagram, and Google. Compare a real catalog before and after.
See catalog ads| Stock ID | Vehicle | In catalog |
|---|
AI lead scoring
Make your next call count.
Four signal families, published weights, and a score from 0 to 100 on every form fill. Run the simulator yourself.
See lead scoring| Signal | Reading | Result |
|---|
CRM integrations
Keep your team in familiar tools.
Search for your CRM and see how ADF delivery drops a scored inquiry straight into the workflow you already use.
See integrations| CRM | Method | Status |
|---|
Pricing
A clear view of your options.
One price per rooftop, no setup fee, and no cut of your ad spend. See exactly what is included.
See pricing| Line | Billed by | Amount |
|---|
FAQ
Get the details before you decide.
Answers on inventory, qualification, delivery, ownership, and what happens if you leave.
Read the FAQ| Question | Short answer | Status |
|---|
Pricing
One price. No surprises.
No setup fee, no lead fees, no percentage of spend, and no annual contract.
DealerDrive
The full system for each rooftop, running from your existing inventory feed.
$499per month per rooftop
- Complete Meta ads setup
- Inventory feed to Facebook and Instagram
- AI lead filtering, spam blocked
- Leads to your CRM in ADF format
- Campaign and budget monitoring
- AI chat assistant on your site
No setup fee. Month to month. Ad spend is paid directly to Meta: we suggest $20 a day to start, and the plan covers ad budgets up to $5,000 a month.
Book a demoFounding 100 Dealers: today’s price locked for 24 months. Refer a dealer and you both get one month free.
FAQ
Questions dealers ask.
What is DealerDrive?
DealerDrive is a managed advertising and lead qualification service for used car dealers in the United States. It turns your live inventory into VIN level ads on Facebook, Instagram, and Google, scores every lead from 0 to 100 using AI, and delivers only the qualified buyers into your existing CRM. Pricing is $499 per month per rooftop.
How does DealerDrive score a lead?
Every form fill is scored from 0 to 100 in under one second. The model weighs four signal families: phone reputation at 35 percent, form behavior at 28 percent, email domain quality at 22 percent, and geography plus device signals at 15 percent. Weights are retuned each month against your store's actual sale through rate.
Which CRMs does DealerDrive work with?
DealerDrive delivers leads by universal ADF into VinSolutions, DealerSocket, CDK Global, Reynolds and Reynolds, Elead, Tekion, Frazer, DealerCenter, AutoRaptor, ProMax, Dealertrack, and Higher Gear. Any other CRM that accepts ADF also works. Send us the name and we confirm within one business day.
How much does DealerDrive cost?
DealerDrive costs $499 per month per rooftop with no setup fee. That covers catalog build, ongoing optimization, AI lead scoring, ADF delivery, and a monthly review. Your media spend is billed separately by Meta and Google directly to you, and we never mark it up.
Does DealerDrive replace the Facebook ads I already run?
No, it upgrades them. Most stores run boosted posts or a partial catalog through a general agency. We take over the catalog setup, fix what is broken, add Google Vehicle Listing Ads alongside it, and layer AI scoring on top. Your page history and social proof stay exactly where they are.
Your next step
Let's make this about your store.
A 15 minute call on a real dashboard, using another dealer's numbers, anonymized. If your catalog is already clean and your leads are already scored, we say so and give you the 15 minutes back.